Design & Brand Guidelines
Beta
The logo works best in primary blue on a white background. For dark backgrounds, the logo should always be white.
Photography is absolutely more than a decorative element of design. If used well, it can help to communicate ideas better in a much clearer way, translating this into a better experience ,and is an excellent element to express a story.
When we see faces we feel identified. The key is to show emotions naturally.
NOTE: Donโt use pixelated, blurred, poor lighting or pixelated images.
Using icons with the same aesthetic unifies the brand and makes it recognizable in different media. We have used icons with border line and no fill and with a slight rounded corner.
You can use this library from this link, or download the typographic file with these icons from the fonts and assets package.
The isotype is not a completely circular element since it has curves at the bottom, but we can align it perfectly.
Visualize the Starshot isotype as a completely circular element and based on this, align fully centered. (Image 1)
To achieve this, create a circle without border and fill with the same width of the isotype, select the circle you just created and the isotype, and align them at the top and center, now export this as a single element to create a space empty at the bottom achieving a uniform circular size.
For this to look correctly, make sure the isotype maintains a white border around it, as shown in Image 2. The recommendation is that there is a reduction of approximately 89% in size.
Do not modify, add, distort or misalign the isotype. Any change will make the brand not look recognizable and seem unprofessional.